Workflow · Realistic
Talking person (UGC)
A real-looking person talks to their phone camera about your product.
One person, filmed line by lineVertical, for Reels, TikTok and Shorts
Examples
Each one made with this workflow, from the brief under it. The brands are made up for this guide.
The brief it was made from
A woman in her late twenties with curly dark hair in a messy bun and a grey hoodie, sitting on her bathroom counter in the morning, talks to the phone camera about Dewy Days overnight lip mask: how she found it (her sister left a jar at her place), the problem it fixed (lips so dry they cracked every winter, and balm that wore off within an hour), one specific detail she noticed (she puts it on at night and her lips are still soft at lunch the next day), and why you should try it. Casual and honest, like a real post.
The brief it was made from
A man in his mid-forties with a salt-and-pepper beard and a flannel shirt, leaning on his kitchen counter beside a coffee grinder, talks to the phone camera about Brewcrate, a coffee subscription that sends beans from a different small roaster every month: how he found it (a friend served him a cup and he had to ask where it was from), the problem it fixed (ten years of the same stale supermarket coffee), one specific detail he noticed (every bag has its roast date on it, and it is never more than a week old), and why you should try it. Casual and honest, like a real post.
The brief it was made from
A college student of about twenty with box braids, glasses and a denim jacket, sitting at a library table with her laptop, talks to the phone camera about Cramly, a study app that turns a recorded lecture into notes and flashcards: how she found it (a classmate's flashcards looked suspiciously perfect), the problem it fixed (she spent every lecture scribbling and still missed half of it), one specific detail she noticed (it makes flashcards from exactly the parts the professor repeated), and why you should try it. Casual and honest, like a real post.
What you bring
- Who should be talking (age, look, where they sit)
- Your product and why they love it
What make.ad does
- 1Draws the person in their seat, facing the camera
- 2Writes what they say for you to approve
- 3Films every line with their own voice
- 4Trims the pauses and cuts it like a real post
It stops for you to approve each step before the next is paid for.
Start from this brief
Replace each part in brackets with your own product, audience and details.
[A PERSON: AGE, LOOK, WHERE THEY ARE] talks to the phone camera about [PRODUCT]: how they found it, the problem it fixed, one specific detail they noticed, and why you should try it. Casual and honest, like a real post.
Make one from Claude
Connect make.ad to Claude, ChatGPT or Cursor once, then ask for it in your own words. Your AI fills in the brief with you, quotes the credits, and stops at every review.
“Make a UGC ad of someone talking about my product with make.ad”
In Claude, it is also make_ugc_ad in the + menu, under make.ad.