Workflow · Cartoon
Cartoon ad
A cartoon character tells your product’s story, with a narrator and music.
Read by a voice, with music under itVertical, for Reels, TikTok and ShortsAny look: claymation, anime, storybook, 3D…
Examples
Each one made with this workflow, from the brief under it. The brands are made up for this guide.
The brief it was made from
Tailwind Treats for owners of picky dogs. Open on Biscuit, a scruffy beagle, sniffing the pricey new treat his owner Maya holds out, then walking off to flop on his bed in a huff. Show why the usual fixes never worked (bag after bag of treats bulked out with flour and fillers that he ignores), the real cause (dogs choose with their nose, and most treats smell of flour, not meat), how Tailwind Treats fixes it (one ingredient, wild salmon, freeze-dried so it keeps all its smell), one piece of proof (the only thing on the ingredient list is salmon), what life looks like after (Biscuit sitting, spinning and high-fiving for one in the park), and end on: try a bag of Tailwind Treats.
The brief it was made from
Ledgerly for freelancers who dread tax season. Open on Jonah, a freelance designer, at 2am in April surrounded by shoeboxes of receipts, realising he has already spent his tax money. Show why the usual fixes never worked (budget spreadsheets he stops updating by February), the real cause (freelance pay arrives in lumps, so nothing tells you how much of it is really yours), how Ledgerly fixes it (it moves a share of every payment into a tax pot the moment a client pays, and shows what is safe to spend), one piece of proof (it takes two minutes to set up), what life looks like after (Jonah paying his tax bill in one tap and booking a weekend away), and end on: download Ledgerly free.
The brief it was made from
Glowpal for parents whose kids are scared of the dark. Open on Lily, six, calling for her dad for the fourth time because the shadows on her wall look like monsters. Show why the usual fixes never worked (a hallway light left on keeps the whole house awake, and checking under the bed never ends), the real cause (in a dark room her imagination fills in every shape she cannot see), how Glowpal fixes it (a soft plush buddy that glows a warm amber and fades out over thirty minutes as she drifts off), one piece of proof (bedtime goes from an hour of calls to one goodnight), what life looks like after (Lily hugging Glowpal and falling asleep while her parents finally sit down on the sofa), and end on: give your little one a Glowpal tonight.
What you bring
- Your product and who it is for
- A look (pick one below, or a screenshot of an ad you like)
What make.ad does
- 1Draws your character sheet in the look you pick
- 2Writes the script for you to approve: the hook, the problem, the real cause, the fix, proof, the product, life after, the ask
- 3Records the voice
- 4Draws a still for every line, the character the same in each
- 5Animates each still to the length of its line
- 6Cuts it to the words with music under it
It stops for you to approve each step before the next is paid for.
Start from this brief
Replace each part in brackets with your own product, audience and details.
[PRODUCT] for [WHO IT IS FOR]. Open on [ONE SPECIFIC MOMENT OF THE PROBLEM]. Show why the usual fixes never worked, the real cause, how [PRODUCT] fixes it, one piece of proof ([A REVIEW OR A NUMBER]), what life looks like after, and end on [WHAT TO DO NEXT].
Make one from Claude
Connect make.ad to Claude, ChatGPT or Cursor once, then ask for it in your own words. Your AI fills in the brief with you, quotes the credits, and stops at every review.
“Make a cartoon ad for my product with make.ad”
In Claude, it is also cartoon_ad in the + menu, under make.ad.