Workflow · Cartoon
How it works
Cutaways and cross-sections show what goes wrong and how your product fixes it.
Read by a voice, with music under itVertical, for Reels, TikTok and Shorts
Examples
Each one made with this workflow, from the brief under it. The brands are made up for this guide.
The brief it was made from
Explain how the Purewell filter pitcher works for people who do not like the taste of their tap water. Show the problem inside the tap water as a cutaway (the chlorine that keeps it safe on its way to you leaves a taste and a smell), its cause one step at a time, then Purewell doing its job (water trickles through a cartridge of activated carbon whose tiny pores catch the chlorine as it passes), and the result: cold, clean-tasting water in the fridge. Use only what is true: activated carbon reduces the taste and smell of chlorine; one cartridge lasts about two months. End on: fill a Purewell tonight.
The brief it was made from
Explain how Unstain enzyme spray works for parents of messy kids. Show the problem inside a shirt's fibres as a cutaway (a grass and juice stain clinging to the cotton threads), its cause one step at a time, then a cutaway of Unstain doing its job (its enzymes break the stain into tiny pieces that let go of the fibres, and the wash carries them away), and the result: the shirt comes out clean. Use only what is true: enzymes break down food, grass and plant stains; spray it, wait ten minutes, then wash as normal. End on: keep Unstain by the washing machine.
The brief it was made from
Explain how the Coldtide bottle works for people who hate warm water by lunchtime. Show the problem inside an ordinary bottle as a cutaway (heat from your hand and the sun passing straight through its one thin wall), its cause one step at a time, then a cutaway of Coldtide doing its job (two steel walls with a vacuum between them, so there is almost nothing for heat to travel through), and the result: ice still rattling at the end of the day. Use only what is true: double-wall vacuum insulation keeps drinks cold for 24 hours and hot for 12. End on: take a Coldtide with you tomorrow.
What you bring
- Your product and how it works
- The facts you can stand behind
What make.ad does
- 1Draws the cutaway world your product works in
- 2Writes the explanation for you to approve, cause before cure
- 3Records the narrator
- 4Draws each step of the process and animates it
- 5Cuts it to the words with music under it
It stops for you to approve each step before the next is paid for.
Start from this brief
Replace each part in brackets with your own product, audience and details.
Explain how [PRODUCT] works for [WHO IT IS FOR]. Show the problem inside [THE BODY / THE HOME / THE DEVICE] as a cutaway, its cause one step at a time, then a cutaway of [PRODUCT] doing its job, and the result. Use only what is true: [YOUR VERIFIED FACTS]. End on [WHAT TO DO NEXT].
Make one from Claude
Connect make.ad to Claude, ChatGPT or Cursor once, then ask for it in your own words. Your AI fills in the brief with you, quotes the credits, and stops at every review.
“Make a how-it-works ad for my product with make.ad”
In Claude, it is also how_it_works in the + menu, under make.ad.