Workflow · Cartoon
Whiteboard explainer
A marker drawing builds one idea at a time as the narrator explains.
Read by a voice, with music under itVertical, for Reels, TikTok and Shorts
Examples
Each one made with this workflow, from the brief under it. The brands are made up for this guide.
The brief it was made from
A whiteboard explainer for make.ad: one idea per scene, the drawing building as the narrator explains the problem (small brands need fresh video ads every week, but a shoot with actors and an editor costs thousands and takes weeks), why it happens (every ad is still made by hand, from scratch), and how make.ad fixes it (write one brief, and make.ad draws the character, writes the script, records the voice, animates every scene and cuts the finished ad, with a review at each step), ending on: make your next ad at make.ad.
The brief it was made from
A whiteboard explainer for Meal Map, a meal-planning app: one idea per scene, the drawing building as the narrator explains the problem (standing at the fridge at 6pm with no idea what is for dinner), why it happens (deciding from scratch every night means takeaway wins), and how Meal Map fixes it (pick five dinners on Sunday and it builds one grocery list sorted by aisle and says what to cook each night), ending on: plan your week free with Meal Map.
What you bring
- Your product
- The three ideas someone needs to get it
What make.ad does
- 1Plans one idea per scene
- 2Writes the explanation for you to approve
- 3Records the narrator
- 4Draws the board for each idea and animates it
- 5Cuts it to the words
It stops for you to approve each step before the next is paid for.
Start from this brief
Replace each part in brackets with your own product, audience and details.
A whiteboard explainer for [PRODUCT]: one idea per scene, the drawing building as the narrator explains [THE PROBLEM], [WHY IT HAPPENS] and [HOW PRODUCT FIXES IT], ending on [WHAT TO DO NEXT].
Make one from Claude
Connect make.ad to Claude, ChatGPT or Cursor once, then ask for it in your own words. Your AI fills in the brief with you, quotes the credits, and stops at every review.
“Make a whiteboard explainer for my product with make.ad”
In Claude, it is also whiteboard_explainer in the + menu, under make.ad.